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Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.


Building a brand Tre'Quan Smith Jersey , cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into strengthening a brand name: advertising, promotions, public relations, and research and development Michael Thomas Jersey , to name a few. While companies use these and many other methods to strengthen their brands' positions in increasingly competitive markets, how can they measure the return on this work? More precisely, how can a company determine the worth of one, or any its brands?


Putting the brand to a true test, the company can better judge how much that brand is worth and how much opportunity for improvement might exist.


While the brand strategy defines the message and mission of the brand, which may be a company Drew Brees Jersey , product or service, and how it should be perceived, the brand identity translates the strategic vision into a consistent image. A tangible concept that can be accessed through the brand name, the corporate identity and the verbal positioning.


Transported by an outstanding corporate design, an integrated brand identity system enables companies and their products to project their level of quality, reliability and value in the market in a very influential way.


A great brand identity company is a good idea to use because they can work with companies as a full-service agency Taysom Hill Jersey , on a per project basis, or offers its graphic designers for interim management contracts at their locations abroad. The one-stop consultant can direct the entire brand identity process from strategy, concept, design, implementation to management. Agency services in the field of market identity include competencies such as:


? Brand identity system: directing the entire process from brand positioning, brand personality & associations New Orleans Saints Jersey , brand name to brand logo


? New corporate identity: strategic development and creative design of international corporate images


? Re-branding and re-design of outdated identities, brands and product packages


? Development and implementation of visual identities, brands, logos, iconic labels, ci design manuals Tyrann Mathieu Jersey , etc.


? Digital corporate identity: transforming static identities to dynamic new media brands


? Global corporate identitybrand management system: from consulting to digital solutions

Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.

Let's take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization.

Distribute and Display. Do you have literature or product samples that you can ask someone in your network to distribute for you? Perhaps you could ask them to place your information in their next client mailing, or hand out your brochures or samples at an upcoming meeting they are attending. If they have a high traffic office, ask them to display your products or material.

Arrange. Your contact knows a lot of people that you also should know. So Patrick Mahomes Jersey , get her to arrange a meeting for you. It's best if you can get your friend to accompany you to the meeting. This helps place everyone more at ease.

Nominate. There are all sorts of awards and recognition programs. Ask someone to nominate you for appropriate business and community service awards. Your local Business Journal has a number of awards ranging from Women in Business and 40 Under 40 to Diversity awards. Client Heidi Hines just won a Business Journal Women in Business Award.

Don't forget the community service related awards, too. For instance, client Jayson Colavella of Youth Link was named a hometown hero by WBT Radio.

Contact. Your network also can provide you with leads and referrals. Maybe he heard about plans one of his clients has for expansion. He could pass this lead along to you and direct you to the appropriate contact. Someone in your network could give you the names and addresses of people they think would be good prospects. Better still, they could make the first contact with the prospects and then provide you their information so you can follow up.

Endorse. Testimonials are a time honored method of getting others to promote your business. Ask your client if he would provide you with a quote on what he gained from your products or services. This endorsement can then be used in a multitude of ways from your website to direct marketing.

A good way to get others to D.A.N.C.E. with you is to do the same for them first. So, make a list of those who could help your business and then offer to help them first.

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, Bray Law Travis Kelce Jersey , Brent Dees Financial, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi Frank Clark Jersey , VELUX and Verbatim.

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