A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.
Most prospective clients Nike Air Force 1 Italia , even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.
Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING Nike Air Foamposite Italia , and usually FREE, call to action.
Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card Scarpe da Basket Nike Italia , advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.
Three Types of Calls TO Action
Requests
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-Your feedback would be appreciated!
-Please reply and let me know what you think
-If you find this valuable, please pass it on to someone you care about
Provide Value
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When a prospect acts on any of the above Nike Air Max2 Light Italia , they are interacting with you and become a warmer lead.
The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination.